Vendor Spotlight: rare Charitable Research Reserve

Here’s another spotlight blog post of our amazing vendor, rare Charitable Research Reserve. Our marketing director, Jennifer Lyon, sent them a few questions about the work rare does. Here are their responses!

1. Tell me about rare.

The rare Charitable Research Reserve is an urban land trust and environmental institute in Waterloo Region/Wellington, with its first four locations protecting 900+ acres of highly sensitive lands. Since inception, rare has taken care of the land on behalf of the community through conservation, research and education. Together we will steward these lands with respect for generations past, present and those yet to come, intact in perpetuity with trees more than 250 years old, 24 habitat types, and 6 of 8 pre-settlement landscapes.

2. How does rare keep sustainability at the core of the organization?

The vision of rare is to offer the community, including future generations, a diverse network of connected natural areas, protected intact in perpetuity. The Eco Market wants to showcase community action, and rare is a place where the community is invited into conservation.

3. Any highlights to share from the Eco Market 2018 event?

The 2018 Eco Market was the busiest event I staffed a booth at all year. I ran out of all handouts and all information within a couple of hours. It was such a valuable day for spreading the word and reaching members of the community that didn’t already know about rare and how they could be involved.